Roofr’s Starter plan has no monthly fee and includes 10 trial proposals, invoices and work orders. Measurement reports are billed per report on every plan, Starter included (Roofr pricing page, Oct 2026).

Can I measure roofs myself in Roofr?

Yes. Roofr lists a DIY mode for drawing your own report on its provided imagery or your own upload, with imagery priced by plan (Roofr pricing page, Oct 2026). In RoofStruct, measuring yourself and the PDF are free and unlimited on every plan.

Does RoofStruct have a CRM like Roofr?

No. RoofStruct has no sales-pipeline CRM. If you manage leads through stages with automated follow-ups, Roofr covers that and RoofStruct doesn’t.

Can RoofStruct send proposals with e-signature?

Yes, on Pro: branded Good / Better / Best estimates with e-signature, with your logo and colors. The Free plan covers measuring, the PDF, the Cost & Takeoff worksheet and water-flow analysis, not estimates or material orders.

Can I get an ESX file from either one?

Roofr lists ESX files as a paid option per report (Oct 2026). RoofStruct sells ESX sketch orders: geometry only, no line items or prices, opened in your own Xactimate. RoofStruct isn’t affiliated with Verisk.

Comparison

RoofStruct vs Roofr for shops that measure and quote

Roofr is an all-in-one contractor platform with a CRM, proposals, payments and material ordering. RoofStruct gives you free, unlimited self-serve measuring and PDF reports, no card, and adds estimates and material orders on Pro.

The short answer

Roofr is an all-in-one platform: CRM, proposals with e-signature, invoicing, payments and material ordering, with unlimited users (Roofr pricing page, Oct 2026).
Roofr bills ordered measurement reports per report on every plan, including its free Starter plan. Measure+ and the paid plans lower the report price and add guaranteed delivery windows.
RoofStruct gives you free, unlimited self-serve measuring and PDF reports, no card, on satellite imagery or your own drone or phone photo.
Pick Roofr if your business runs on a sales pipeline. Pick RoofStruct if most of your week is measuring, quoting and ordering material.

RoofStruct and Roofr side by side

What each company lists on its own pages. This page is written by RoofStruct, and RoofStruct makes one of these tools.

From each company's own pages, checked October 2026. Terms change often.
	RoofStruct	Roofr
Free plan	Unlimited self-serve measuring and the PDF	Starter, no monthly fee
Ordered reports	Optional, billed per report; lower on Pro	Billed per report on every plan
Ordered report delivery	Usually within about 4 hours	About 24 h on Starter; 2 or 6 h guaranteed tiers
Measuring it yourself	Unlimited on every plan	DIY mode; imagery priced by plan
Estimates and e-signature	Good / Better / Best with e-signature on Pro	Proposals with e-signature
Material orders	Material Order Builder with Smart Waste on Pro	Material ordering with supplier integrations
Sales pipeline	No sales-pipeline CRM	CRM with job boards and automations
Users	Up to 5 team members on Pro	Unlimited users
Xactimate	ESX sketch orders, geometry only	ESX files as a paid per-report option

How they differ

Roofr is built to run the whole sales process in one login. Its pricing page lists a CRM with job boards, proposals with e-signatures, invoicing, card and ACH payments on the Essentials and Scale plans, material ordering with supplier integrations, automations and unlimited users (Oct 2026).

RoofStruct is built around the measurement. You trace the roof yourself on satellite imagery or your own drone or phone photo, label the edges, set the pitch and export the full PDF with RoofStruct branding, in minutes on a simple roof. The Cost & Takeoff worksheet and water-flow analysis come with every plan, Free included.

Pro adds the business side: branded Good / Better / Best estimates with e-signature, the Material Order Builder with Smart Waste, CSV, XLSX, JSON and DXF exports, your logo and colors, and up to 5 team members.

How each one prices

Roofr’s bill has two parts: the plan and the reports. Starter has no monthly fee, Essentials and Scale are monthly subscriptions, and Measure+ lowers the report price and adds 2- or 6-hour guaranteed delivery. Measurement reports are pay-as-you-go on every plan, so your month is the plan plus every report you order (Roofr pricing page, Oct 2026).

On RoofStruct, there is no per-report fee when you measure the roof yourself and export the PDF. Pro is a flat monthly or yearly price, and it doesn’t change how much you can measure. Done-for-you reports are optional and billed per report: a technician measures the roof and a second one checks it, usually delivered within 4 hours (turnaround can vary with volume and complexity).

Roofr’s dated prices are in our EagleView, Roofr and GAF QuickMeasure comparison, linked below. Run them against your bid count, not your close count: ordered reports are paid on every roof you measure, won or lost.

Where Roofr is the better pick

If your business runs on a pipeline, Roofr covers more of it. Several lead sources, reps moving deals through stages and automated follow-ups are what its CRM is built for. RoofStruct has no sales-pipeline CRM.

Roofr doesn’t charge per seat. If more than 5 people need logins, that matters: RoofStruct Pro covers up to 5 team members.

And if you want a guaranteed delivery window on ordered reports, Roofr lists guaranteed 2- and 6-hour options with Measure+ and its paid plans. RoofStruct’s 4-hour figure is a usual delivery time, not a guarantee.

Using both, or switching

You don’t have to pick one for everything. You can keep Roofr for the pipeline and measure bids in RoofStruct, so the roofs you lose don’t each carry a report charge. Or you can move everything over if you measure, quote and order, and never used stages or automations.

Before you switch, count your monthly measurements: bids, not just closes. Trace two or three of your usual addresses on the free plan and check the numbers against a report you trust. On Pro, send one Good / Better / Best estimate to yourself and run one material order on a real roof.

A self-serve trace is your own measurement. When an adjuster or a dispute calls for a report someone else measured, order one.

Which one fits

Choose Roofr if…

Your business runs on a sales pipeline with stages, follow-ups and payments in one system.
More than 5 people need logins, since Roofr lists unlimited users.
You want ordered reports with a guaranteed delivery window.

Choose RoofStruct if…

Most of your week is measuring roofs and sending quotes.
You want free, unlimited self-serve measuring and PDF reports, no card.
You want estimates and material orders built from the same measurement on Pro.

Questions about RoofStruct and Roofr

Is Roofr free?: Roofr’s Starter plan has no monthly fee and includes 10 trial proposals, invoices and work orders. Measurement reports are billed per report on every plan, Starter included (Roofr pricing page, Oct 2026).
Can I measure roofs myself in Roofr?: Yes. Roofr lists a DIY mode for drawing your own report on its provided imagery or your own upload, with imagery priced by plan (Roofr pricing page, Oct 2026). In RoofStruct, measuring yourself and the PDF are free and unlimited on every plan.
Does RoofStruct have a CRM like Roofr?: No. RoofStruct has no sales-pipeline CRM. If you manage leads through stages with automated follow-ups, Roofr covers that and RoofStruct doesn’t.
Can RoofStruct send proposals with e-signature?: Yes, on Pro: branded Good / Better / Best estimates with e-signature, with your logo and colors. The Free plan covers measuring, the PDF, the Cost & Takeoff worksheet and water-flow analysis, not estimates or material orders.
Can I get an ESX file from either one?: Roofr lists ESX files as a paid option per report (Oct 2026). RoofStruct sells ESX sketch orders: geometry only, no line items or prices, opened in your own Xactimate. RoofStruct isn’t affiliated with Verisk.

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