Roofr Alternative: When a Free Self-Serve Measuring Plan Fits Better
Roofr is an all-in-one platform with ordered reports and a DIY drawing mode. Here is when RoofStruct's free plan, with unlimited self-serve measuring and PDFs, fits better.
Disclosure RoofStruct makes a competing product. Vendor details come from each vendor's own pages and are dated in the text.
A Roofr alternative makes sense when most of your week is measuring roofs and sending quotes, not running a multi-stage sales pipeline. RoofStruct's free plan gives you free, unlimited self-serve measuring and PDF reports, no card. Roofr is an all-in-one platform with a CRM, proposals, payments and material ordering, and its ordered measurement reports are billed per report on every plan (roofr.com/pricing, Oct 2026).
Roofr is a good platform, and for plenty of shops it's the right one. Here's how to tell whether yours is one of them.
How we compared. We compared these tools from each vendor's own published pages, checked October 2026. We did not run side-by-side accuracy tests. RoofStruct makes one of these tools.
What Roofr costs: the plan, then the reports
Roofr's bill has two parts. First the plan: Starter has no monthly fee, Essentials and Scale are monthly subscriptions, and Measure+ is a monthly add-on that lowers the report price and shortens delivery. Then the reports: ordered measurement reports aren't included in any plan price, and there are no bulk report packages (roofr.com/pricing, Oct 2026). Roofr bills ordered reports per report on every plan; the per-report price is lower with its Measure+ add-on or a paid plan. Dated prices: our EagleView, Roofr and GAF QuickMeasure comparison.
Two more things worth knowing. Roofr doesn't charge per seat: users are unlimited. And it has a DIY mode where you draw your own report on Roofr's provided imagery or on your own upload (drone shots, blueprints), with imagery priced by plan (roofr.com/pricing, Oct 2026).
How report fees add up in a normal month
Say you measure 40 addresses and close 10. With ordered reports you pay for all 40, and 30 went to bids you didn't win. Multiply 40 by your plan's per-report price, add the plan fee, and that's your monthly measuring cost. At 30 to 50 ordered reports a month, the report line alone comes to more than the monthly fee of any Roofr plan at the list prices we checked (Oct 2026).
Storm season makes it steeper: bid 70 addresses and the report line climbs with every one, won or lost. You pay per measurement and get paid per job, so every address you measure and lose is pure cost. Unlimited self-serve measuring flips that: trace 40 roofs or 140 and the bill doesn't move.
To run it on your own numbers, use the per-report vs flat-plan worksheet.
Where Roofr is the stronger choice
Roofr is the broader platform: a CRM with job boards, proposals with e-signatures, invoicing, card and ACH payments on its Essentials and Scale plans, material ordering with supplier integrations, automations, and unlimited users (roofr.com/pricing, Oct 2026). If your business runs on a sales pipeline (leads from several sources, reps moving deals through stages, automated follow-ups), Roofr is built for that.
RoofStruct is not a full CRM. It has a customer hub for records and history (see customers), not a sales-pipeline CRM. If pipeline management is the center of your business, that's a real gap, and Roofr is the more complete answer.
When a free self-serve plan fits better
A lot of small crews don't run stages and sequences. They measure, quote and order. That's the job RoofStruct is built around.
The free plan covers unlimited self-serve measurements and PDF exports, no per-report fee. Trace the roof on satellite imagery or your own drone or phone photo, split it into facets, label the edges, set the pitch, adjust waste for the job, and export the full PDF report with RoofStruct branding. Free also includes the Cost & Takeoff worksheet, water-flow analysis, 10 starter AI credits for cleaning up your uploads and one share link per project. No card at signup.
Pro is $69/month, or $624/year ($52/month). It doesn't change how much you can measure; it adds the business side: branded Good / Better / Best estimates with e-signature, the Material Order Builder with Smart Waste suggestions, every export (PDF, CSV, XLSX, JSON, DXF), your logo and colors, 15 AI credits a month and up to 5 team members.
Don't want to trace a roof? A RoofStruct technician measures it and a second one checks it. A residential report is $14 ($10 on Pro), usually delivered within 4 hours (turnaround can vary with volume and complexity).
One limit: a self-serve trace is your own measurement, not a third-party report. When a claim calls for one, order one: EagleView's reports, for example (98.77% roof-line accuracy per a 2025 EagleView-commissioned CompassData study; ESX for Xactimate; eagleview.com, Oct 2026).
From measurement to signed estimate and material order
On Pro, the measurement feeds the rest of the job. Build Good / Better / Best tiers so the homeowner picks a price instead of approving or rejecting one number, then send it for e-signature (how estimates work). Once it's signed, the same measurement drives a supplier-ready material order, with Smart Waste suggesting the waste (material orders).
Roofr covers the same ground: proposals, e-signatures and material ordering all live in its platform. The real differences are how you pay for the measurement and how much CRM you want around it.
Roofr and RoofStruct side by side
| Area | Roofr | RoofStruct |
|---|---|---|
| The plan | Free Starter, or a paid plan billed monthly or yearly; Measure+ add-on | Free plan, or Pro at a flat monthly or yearly price |
| Ordered measurement reports | Billed per report on every plan; lower price with Measure+ or a paid plan | Optional technician report, billed per report; lower price on Pro |
| Drawing it yourself | DIY mode; imagery priced by plan | Unlimited self-serve measuring and the PDF on every plan |
| Users | Unlimited | Up to 5 members on Pro |
| Sales pipeline | CRM with job boards, automations and invoicing | Customer hub for records and history; no pipeline CRM |
Prices and terms from each vendor's own pages, checked Oct 2026; they change often.
Who should stay on Roofr, and who should switch
Stay on Roofr if your business is the pipeline: several lead sources, a sales team working stages, follow-up automation, payments in the same system, and a report volume low enough that report fees stay small next to everything else. That's a real use case, and Roofr serves it well.
Switch if you're a one-to-ten-crew shop that measures a lot and wants estimates and material orders in the same tool as the measurement. If you measure at volume, run the math. In our view, the flat plan usually comes out ahead for measure-and-quote work.
Switching checklist
- Count your real monthly measurement volume: bids, not just closes. That number decides everything.
- Multiply it by your current per-report price. That's the line item self-serve measuring removes.
- Open a free account, trace one or two of your typical addresses and check the numbers against a report you trust.
- On Pro, build one Good / Better / Best estimate end to end and send it to yourself to see what the homeowner sees.
- On Pro, run one material order on a real roof to confirm the quantities match how you actually buy.
- Decide what you're keeping Roofr (or a delivered third-party report) for, and what moves over.
FAQ
How much does Roofr cost with per-report fees?
The plan fee (none on Starter) plus every report you order, billed per report on every plan (roofr.com/pricing, Oct 2026). Order 40 reports and you pay for 40, however many jobs you close. Dated prices are in the comparison linked above.
Can I measure roofs myself without paying per report?
Yes. RoofStruct's free plan includes unlimited self-serve measuring and the PDF report, with no per-report fee and no card. Roofr's DIY mode also lets you draw your own reports, with imagery priced by plan (roofr.com/pricing, Oct 2026).
What's the difference between Roofr and RoofStruct?
Roofr is an all-in-one platform with a CRM, proposals, payments and material ordering, and it bills ordered reports per report. RoofStruct is built around free, unlimited self-serve measuring, with estimates, e-signature and material orders on Pro and a customer hub instead of a pipeline CRM. In our view, RoofStruct fits best when your business is measuring and quoting rather than running a full sales pipeline; Roofr covers more of that pipeline.
Can RoofStruct send proposals with e-signature like Roofr?
Yes, on Pro: Good / Better / Best estimates with e-signature, branded with your logo and colors. Free covers measuring and the PDF, not estimates.
Can I start an all-in-one roofing tool for free?
Yes, with limits on both sides. RoofStruct Free covers measuring, the PDF and the Cost & Takeoff worksheet; estimates, e-signature and material orders need Pro. Roofr's Starter plan is also free and includes 10 trial proposals, invoices and work orders (roofr.com/pricing, Oct 2026).
Sources
Checked Oct 2026.
- Roofr pricing page: plans, Measure+, report billing, DIY reports, users, payments, material ordering.
- EagleView's accuracy study announcement, published June 2025, and its post on the CompassData study.
- EagleView's residential reports page: ESX files for Xactimate.
- RoofStruct's report and sketch order terms: technician reports and the accuracy guarantee.